We will present a study on the success of first-year university students taking an introductory marketing class between Summer 2008 and Winter 2009 semesters. Our study tracked 373 first-year undergraduate students that had the same professor for these two semesters. Results of comparative studies examining online or in-class teaching demonstrate there is no difference between both methods. The results of our findings show there are no significant results between both samples. However, students who evaluated in-class courses, reacted more favorably than their online counterparts.
Available online: 2011-09-07
Menvielle, W. (2011). Une analyse longitudinale de la réussite des étudiants « en ligne » ou « en classe » : le cas d’un cours de marketing suivi au sein d’une université québécoise. International Journal of Technologies in Higher Education, 8(3), 20-35. https://doi.org/10.18162/ritpu.2011.200